For the Johnnie Walker Blue Label campaign, we engaged early in the pre-production phase. This allowed us to ensure a seamless workflow, effectively bridging the gap between initial planning and final post-production.
Visualization & Planning: We provided comprehensive Previz and Techviz services. These digital simulations allowed us to calculate precise specifications for physical assets, including the scale of the wheat field, the reflective flooring material, and the exact dimensions of the water pool.
Post-Production: Over 80% of the final CG content was produced entirely in-house.
Workflow Innovation: Leveraging AI rotoscoping capabilities, we boldly utilized blue ambient lighting within a blue screen studio. This unconventional approach created a unique, atmospheric color palette in the final imagery.
The biggest hurdle here was nailing the digital prep work. We had to make sure physical sets like the wheat field and the pool would blend perfectly with the CG. On top of that, we were taking a bit of a gamble with some bold technical choices, so managing those risks was key.
